| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-579-012 | Grey Advertising/Canada Dry Account | Ward, Scott;Cline, Craig E. | Marketing | Consumer Behaviour( MKTG102 ) |
| 2 | 9-579-040 | Federal Express (B) | Lovelock, Christopher H. | Marketing | Consumer Behaviour( MKTG102 ) |
| 3 | 9-585-014 | British Airways | Quelch, John A. | Marketing | Consumer Behaviour( MKTG102 ) |
| 4 | 9-585-019 | Suave | Albion, Mark S. | Marketing | Consumer Behaviour( MKTG102 ) |
| 5 | 9-586-013 | Population Services International: The Social Marketing Project in Bangladesh | Rangan, V. Kasturi | Marketing | Consumer Behaviour( MKTG102 ) |
| 6 | 9-587-055 | Rohm and Haas (A): New Product Marketing Strategy | Rangan, V. Kasturi;Lasley, Susan | Marketing | Consumer Behaviour( MKTG102 ) |
| 7 | 9-597-009 | Gillette Indonesia | Quelch, John A.;Long, Diane | Marketing | Consumer Behaviour( MKTG102 ) |
| 8 | 9-598-056 | L''Oreal of Paris: Bringing "Class to Mass" with Plenitude | Dolan, Robert J. | Marketing | Consumer Behaviour( MKTG102 ) |