編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 2075 | The Fashion Channel | Stahl, Wendy | Marketing | Marketing( MKTG101 ) |
2 | 4065 | TruEarth Healthy Foods: Market Research for a New Product Introduction (Brief Case) | Rangan, V. Kasturi;Yong, Sunru | Marketing | Marketing( MKTG101 ) |
3 | 4183 | Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug | Quelch, John A.;Beckham, Heather | Marketing | Marketing( MKTG101 ) |
4 | 9-581-068 | Hartmann Luggage Co.: Price Promotion Policy | Quelch, John A.;Merliss, Penny Pittman | Marketing | Marketing( MKTG101 ) |