編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Marketing Management( 380983001 ) |
2 | 9-582-103 | Sealed Air Corporation | Dolan, Robert J. | Marketing | Marketing Management( 380983001 ) |
3 | 9-595-035 | Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) | Rangan, V. Kasturi;Bell, Marie | Marketing | Marketing Management( 380983001 ) |
4 | 9-596-015 | Heineken N.V.: Global Branding and Advertising | Quelch, John A. | Marketing | Marketing Management( 380983001 ) |
5 | 9-599-119 | Xerox: Book-In-Time | Rangan, V. Kasturi | Marketing | Marketing Management( 380983001 ) |
6 | W11020 | Pillsbury Cookie Challenge | Johnson, Allison;Mauro, Natalie | Marketing | Marketing Management( 380983001 ) |
7 | 9-413-127 | Procter & Gamble | Lorsch, Jay W.;Durante, Kathleen | Other | Marketing Management( 380983001 ) |