編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-396-212 | Harvey Golub: Recharging American Express | Garvin, David A.;March, Artemis | General management | Seminar on Global Business Management Practice( N4512006 ) |
2 | 9-502-800 | Merrill Lynch: Integrated Choice, Video (DVD) | Rangan, V. Kasturi | Marketing | Seminar on Global Business Management Practice( N4512006 ) |
3 | 9-502-804 | Callaway Golf Co., Video | Quelch, John A. | Marketing | Seminar on Global Business Management Practice( N4512006 ) |
4 | 9-504-001 | Marketing at The Vanguard Group | Quelch, John A.;Knoop, Carin-Isabel | Marketing | Seminar on Global Business Management Practice( N4512006 ) |
5 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Seminar on Global Business Management Practice( N4512006 ) |
6 | 9-504-051 | Samsung Electronics Co.: Global Marketing Operations | Quelch, John A.;Harrington, Anna | Marketing | Seminar on Global Business Management Practice( N4512006 ) |
7 | 9-504-800 | Interview with Professor Theodore Levitt, Video (DVD) | Greyser, Stephen;Quelch, John | Marketing | Seminar on Global Business Management Practice( N4512006 ) |
8 | 9-504-802 | Vanguard Group--Bill McNabb, Video (DVD) | Quelch, John A. | Marketing | Seminar on Global Business Management Practice( N4512006 ) |
9 | 9-504-803 | Vanguard Group Television Commercials, Video (DVD) | Quelch, John A. | Marketing | Seminar on Global Business Management Practice( N4512006 ) |
10 | 9-505-025 | The Passion of the Christ (A) | Quelch, John A.;Elberse, Anita;Harrington, Anna | Marketing | Seminar on Global Business Management Practice( N4512006 ) |
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