編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-615-031 | Caesars Entertainment | Hammond, Janice H.;Sesia, Aldo | Finance | Business Policy( 305010011 ) |
2 | 9-396-357 | McKinsey & Co.: Managing Knowledge and Learning | Bartlett, Christopher A. | General management | Business Policy( 305010011 ) |
3 | 9-504-063 | Real Madrid Club de Futbol | Quelch, John A.;Nueno Iniesta, Jose Luis;Knoop, Carin-Isabel | Marketing | Business Policy( 305010011 ) |
4 | 9-504-094 | IKEA Invades America | Moon, Youngme | Marketing | Business Policy( 305010011 ) |
5 | 9-615-044 | Trouble at Tessei | Bernstein, Ethan S.;Buell, Ryan W. | Operations management | Business Policy( 305010011 ) |
6 | 9-402-014 | McKinsey & Co. | Lorsch, Jay W.;Pick, Katharina | Other | Business Policy( 305010011 ) |
7 | 9-700-115 | Dogfight over Europe: Ryanair (A) | Rivkin, Jan W. | Other | Business Policy( 305010011 ) |
8 | 9-700-116 | Dogfight over Europe: Ryanair (B) | Rivkin, Jan W. | Other | Business Policy( 305010011 ) |
9 | 9-700-117 | Dogfight over Europe: Ryanair (C) | Rivkin, Jan W. | Other | Business Policy( 305010011 ) |
10 | 9-701-035 | Walt Disney Co.: The Entertainment King | Rukstad, Michael G.;Collis, David J.;Levine, Tyrrell | Other | Business Policy( 305010011 ) |
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