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 您所選取的商品項目

> Amazon in Emerging Markets

商品編號: W94C01
出版日期: 2014/08/01
作者姓名:
Nguyen-Chyung, Amy;Faulk, Elliot
商品類別: Other
商品規格: 36p

再版日期: 2019/11/07
地域: United States;India;Mexico;Brazil;Russia
產業: E-commerce
個案年度: -  

 


商品敘述:

This case leads to a vibrant discussion and comparative analysis of Amazon''s strategies across three major emerging markets. Amazon is known to virtually every student, making an illustration of internationalization strategies easy. This case begins with Amazon''s entry into, India; Diego Piacentini, head of international operations, and country manager, Amit Agarwal are launching Amazon.in in June 2013. The case documents the challenges and opportunities Amazon found in India, and then looks back on Amazon''s experiences in China and Brazil. It then wraps up with some speculation about Amazon''s move into other areas including Mexico, Russia, and the Middle East.


涵蓋領域:

Developing countries;Emerging markets;International business;Growth strategy;Internet marketing;International trade;E-Commerce entrepreneurialism


相關資料:

Case Teaching Note, (W94T01), 36p, by Amy Nguyen-Chyung, Elliot Faulk