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商品編號： W49015 出版日期： 2026/03/26 作者姓名： Pearce, Joshua;Chandrasekhar, Ramasastry 商品類別： General management 商品規格： 11p 再版日期： 地域： Canada;North America 產業： Agriculture sector 個案年度： -
商品敘述：
Growcer Inc. (Growcer) was a Canadian manufacturer of plug-and-play modular farms. In a bid to scale up operations and make it easier for customers to mobilize the capital investment of CA$300,000 required to buy the company''s flagship product, the chief executive officer was examining two options: (1) partner with a Canadian commercial bank known for its small-business lending, entrepreneur-friendliness, and sustainable lending practices or (2) launch an internal fund that could finance customers directly and Growcer bear the risks and rewards on its own. Which option would allow Growcer to scale faster? Joshua Pearce is affiliated with Ivey Business School;R. Chandrasekhar is affiliated with Ivey Business School
涵蓋領域：
Leadership and managing people;Sales and marketing;Marketing;Environmental sustainability
相關資料：
, (W49016), p, by Joshua Pearce, Ramasastry Chandrasekhar;, (W50172), p, by Joshua Pearce, Ramasastry Chandrasekhar
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