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商品編號： W44753 出版日期： 2025/08/26 作者姓名： Ryan, Christopher;Marsh, Kimberley;Joseph, Lindsey 商品類別： Entrepreneurship 商品規格： 9p 再版日期： 地域： United States 產業： 個案年度： -
商品敘述：
In 2018, Alexandra Breuer and Kimberly Marsh, co-founders of Ezza Nails (Ezza), were preparing to scale their manicure-focused start-up. Operating in a highly fragmented $14 billion nail salon industry, Ezza differentiated itself through a focused service offering, a tech-enabled customer experience, and an employment model aimed at empowering technicians. As they considered raising $1.5 million in growth capital, Breuer and Marsh faced a critical decision: should they add pedicures to increase capacity and revenue, or should they stay true to their manicures-only brand? Christopher Ryan is affiliated with University of British Columbia;Kimberley Marsh is affiliated with Ivey Publishing;Lindsey Joseph is affiliated with Ivey Publishing
涵蓋領域：
Managing uncertainty;Employee empowerment
相關資料：
, (W44754), p, by Christopher Ryan, Kimberley Marsh, Lindsey Joseph
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