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商品編號： W42567 出版日期： 2025/04/29 作者姓名： Marcia, Valeria;Carrillo, Michael 商品類別： Marketing 商品規格： 6p 再版日期： 地域： Italy 產業： 個案年度： -
商品敘述：
Chiara Ferragni, a globally recognized Italian influencer, faced a significant reputational crisis following the Pandoro Pink Christmas campaign. The campaign claimed to support a children''s hospital, but this claim was deemed misleading by the Italian Competition Authority. This decision led to substantial fines, public backlash, and the withdrawal of key commercial partnerships. The case explores Ferragni''s challenges as she navigated legal scrutiny, public skepticism, and attempts to rebuild trust. It underscores the importance of transparency, authenticity, and ethical practices in influencer marketing and corporate social responsibility (CSR) campaigns. Valeria Marcia is affiliated with University of Florida;Michael Carrillo is affiliated with University of Florida
涵蓋領域：
Corporate social responsibility
相關資料：
, (W42568), p, by Valeria Marcia, Michael Carrillo
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