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商品編號： W42317 出版日期： 2025/04/25 作者姓名： Srinivasan, Suresh;Basavaraj, Shreyas;Asthana, Ayushi 商品類別： Finance 商品規格： 19p 再版日期： 地域： India 產業： Real estate industry 個案年度： -
商品敘述：
Arun Excello Homes Pvt. Ltd. operated Ziva, as an "elite active" retirement community carving a premium position for itself. Recently, some of the largest builders in the country had entered the elite market with competing products and were attempting to dent Ziva''s ability to extract a price premium. How could Ziva protect its differentiators and preserve its competitive advantage? Also, Ziva had significant unused land which needed development, and several options were being considered, each with its own payoffs and trade-offs, both from a financial and strategic perspective. Finally, was it a good strategy for Ziva to diversify into the "affordable" retirement community segment at this stage? suresh srinivasan is affiliated with Great Lakes Institute of Management;Shreyas Basavaraj is affiliated with Ivey Publishing;Ayushi Asthana is affiliated with Ivey Publishing
涵蓋領域：
Competitive advantage;Diversification
相關資料：
, (W42318), p, by Suresh Srinivasan, Shreyas Basavaraj, Ayushi Asthana
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