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商品編號： W38403 出版日期： 2024/10/28 作者姓名： Puri, Sandeep;Arora, Aishwarya;Sharma, Paribhasha;Bhusan, Soumik 商品類別： Marketing 商品規格： 12p 再版日期： 地域： United States 產業： Green energy industry 個案年度： 2023 -
商品敘述：
This case discussed the carbon offset credibility challenges Delta Air Lines faced following the filing of a class-action lawsuit in California federal court in May 2023 alleging greenwashing and misleading carbon-neutrality claims. Despite dismissing the lawsuit as one "without legal merit," Delta had to address customer concerns about its commitment to decarbonization and sustainability and assure the court that the company was taking credible steps away from carbon offsets to more sustainable options toward fulfilling its net-zero carbon emission promise. How can Delta align better with customers'' expectations from net-zero carbon emission promises and be more transparent about its initiatives with all its stakeholders? Sandeep Puri is affiliated with Asian Institute of Management;Aishwarya; Arora is affiliated with Ivey Publishing; Paribhasha Sharma is affiliated with Ivey Publishing; Soumik Bhusan is affiliated with Ivey Publishing
涵蓋領域：
Business ethics;Environmental sustainability;Marketing
相關資料：
, (W38404), p, by Sandeep Puri, Aishwarya Arora, Paribhasha Sharma, Soumik Bhusan
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