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商品編號： W35242 出版日期： 2024/01/24 作者姓名： Pandey, Shweta;Puri, Sandeep;Rasal, Raghav 商品類別： General management 商品規格： 15p 再版日期： 2024/06/17 地域： Philippines 產業： Accommodations;Restaurants and food service industry 個案年度： 2022 -
商品敘述：
In May 2022, the founder and chief executive officer of Just Kitchen Holdings Corporation (Just Kitchen), a Canada-based and publicly listed operator of ghost kitchens in Taiwan, met with the company''s management team to deliberate on the company''s plan to expand into new markets, specifically, the Philippines. Their optimism for the Philippine market stemmed from the country''s growing online food delivery industry, favourable demographics, and supportive government policies. While the founder his team explored this expansion possibility, they recognized that entering the thriving online food delivery market presented advantages and disadvantages, and questions loomed: What would be the most effective approach to enter this market? And, equally importantly, what challenges and pitfalls should they anticipate as they ventured into such a business opportunity in the Philippines?
涵蓋領域：
Brand management;Franchises;Global marketing;Joint ventures;Marketing
相關資料：
, (W35243), p, by Shweta Pandey, Sandeep Puri, Raghav Rasal
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