[ Tips ] 一分鐘使用導覽
商品編號： W30794 出版日期： 2023/01/11 作者姓名： Puri, Siddhant;Dubey, Rameshwar;Puri, Sandeep;Ranjan, Jayanthi 商品類別： General management 商品規格： 8p 再版日期： 地域： United States 產業： 個案年度： -
商品敘述：
In November 2021, Procter & Gamble Company (P&G)''s announcement regarding the recall of more than a dozen of its Old Spice and Secret aerosol deodorants and sprays over elevated levels of benzene threatened to damage their brand value. Considering that product recalls come at a cost and involve various phases, P&G need to assess how the recall will impact their brand value. As the Cincinnati, Ohio, multinational consumer goods corporation progress with their recall, what can they do to sustain trust and confidence among their consumers and use the recall as an opportunity to solidify their brand image and superiority proposition and prevent an irreversible loss in their profits? Sandeep Puri is affiliated with Asian Institute of Management; Siddhant Puri is affiliated with Maharaja Agrasen Institute of Management Studies; ; Jayanthi Ranjan is affiliated with Institute of Management Technology Ghaziabad
涵蓋領域：
Brand management;Marketing communications;Product management
相關資料：
, (W30795), p, by Siddhant Puri, Rameshwar Dubey, Sandeep Puri, Jayanthi Ranjan
哪些人也有訂購？