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商品編號： W27129 出版日期： 2022/04/25 作者姓名： Lambert, Sheri;Reavey, Brooke 商品類別： Marketing 商品規格： 12p 再版日期： 地域： United States 產業： Apparel industry;Retail trade 個案年度： -
商品敘述：
In July 2019, J.Crew Group Inc., a multi-brand, multichannel specialty US clothing retailer, was investigating a launch within a new apparel category. The company''s marketing research manager had been tasked with interpreting trends and market potential within the industry as well as primary customer research, to recommend a new product line that would increase revenues. She saw three main potentially viable options in the rental, resale, and athleisure markets. Using a mixed methods approach, the research manager would need to provide the chief marketing officer with her recommendation regarding a new product line for J. Crew Group Inc.. Sheri Lambert is affiliated with Temple University.
涵蓋領域：
Marketing
相關資料：
Case Teaching Note, (W27130), 11p, by Sheri Lambert, Brooke Reavey;Spreadsheet Supplement, (W27131), 0p, by Sheri Lambert, Brooke Reavey
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