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商品編號： W20920 出版日期： 2020/11/25 作者姓名： Hasse, Vanessa 商品類別： Other 商品規格： 14p 再版日期： 地域： Switzerland 產業： Retail trade 個案年度： 2018 -
商品敘述：
On November 23, 2018, the US jewellery maker Tiffany & Co. (Tiffany) received the final verdict in a years-long legal battle with the Swiss watchmaker The Swatch Group Ltd. (Swatch), which required Tiffany to pay Swatch millions of Swiss francs in damages (plus additional legal fees). The subject of the conflict was a strategic alliance the two companies had announced in 2007, which had once been called a "historic agreement" and a "pathbreaking strategic move." The alliance''s objective was to design and manufacture luxury watches under the Tiffany brand name and distribute them across Swatch''s vast retail network and through Tiffany''s own stores. How did this once-promising alliance come to be terminated in 2011, less than four years later? What lessons could be derived from the failure of this alliance?
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相關資料：
Case Teaching Note, (W20921), 17p, by Vanessa Hasse
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