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> Airbnb: Home Sharing in China

商品編號: W20617
出版日期: 2020/07/31
作者姓名:
Beamish, Paul W.;Yang, Zoe
商品類別: General management
商品規格: 9p

再版日期:
地域: China;United States
產業: Accommodation & food services;Lodging
個案年度: 2016 -  

 


商品敘述:

In 2015, Airbnb, Inc. began to explore entry into the Chinese market. In August of that year, it announced a partnership with two of its China-based investors to help it navigate the expansion. By January 2016, the company was facing a number of fundamental questions. First, how should it best position itself in China to ensure a successful expansion? Should it work with a local competitor and, if so, who? If it chose to instead continue expanding alone, should it replicate its established global formula or should it localize? If it pursued a localization strategy, what were the different ways it could localize its operations? And which of these should it prioritize?


涵蓋領域:

General management;International business;Localization;Market entry;Platforms;Strategy


相關資料:

Case Teaching Note, (W20618), 9p, by Paul W. Beamish, Zoe Yang