我的購物車 (0)
我的帳號資料
我的訂單紀錄
我的學校教授
我的學校課程

[ Tips ] 一分鐘使用導覽

搜尋 
請輸入欲查詢之關鍵字
 
  進階搜尋
依主題瀏覽 
依商品類型瀏覽 
依出版日期瀏覽 
依作者瀏覽(姓) 
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
V
W
Y
Z
銷售排行榜 
 您所選取的商品項目

> Airbnb: Home Sharing in China

商品編號: W20617
出版日期: 2020/07/31
作者姓名:
Beamish, Paul W.;Yang, Zoe
商品類別: General management
商品規格: 9p

再版日期: 2021/04/08
地域: China;United States
產業: Accommodations
個案年度: 2016 -  

 


商品敘述:

In 2015, Airbnb, Inc. began to explore entry into the Chinese market. In August of that year, it announced a partnership with two of its China-based investors to help it navigate the expansion. By January 2016, the company was facing a number of fundamental questions. First, how should it best position itself in China to ensure a successful expansion? Should it work with a local competitor and, if so, who? If it chose to instead continue expanding alone, should it replicate its established global formula or should it localize? If it pursued a localization strategy, what were the different ways it could localize its operations? And which of these should it prioritize?


涵蓋領域:

Corporate strategy;International business;Product localization;Competitive forces;Information systems


相關資料:

Case Teaching Note, (W20618), 9p, by Paul W. Beamish, Zoe Yang