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Ray, Subhasis;Bansal, Pratima
In 2017, the general manager and head of business conglomerate Mahindra and Mahindra Limited (M&M)''s largest factory in Igatpuri, Maharashtra, faced several challenges related to the company''s goal of achieving zero-waste-to-landfill certification from an environmental agency. Since the Mahindra Group''s chief executive officer had decided to focus on sustainability as a key to long-term growth, M&M had to find practical ways to manage waste in the Igatpuri factory. Reducing the waste produced in the factory would require the company to deal with both production-related hazardous waste such as toxic camshaft-grinding waste and other waste such as the cotton gloves employees had previously discarded after every shift. The general manager knew that diverting a high percentage of waste from the landfill could produce material savings and cost reductions and boost M&M''s image as a sustainability-focused global brand. He wondered how best to embed waste management policies into the factory''s processes.
General management;International business;Strategy;Sustainability;Waste disposal;Environmental sustainability;Corporate social responsibility;Corporate strategy
Case Teaching Note, (W20493), 7p, by Subhasis Ray, Pratima Bansal