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商品編號： W20303 出版日期： 2020/04/20 作者姓名： Aithal, Rajesh 商品類別： Marketing 商品規格： 7p 再版日期： 地域： India 產業： 個案年度： 2018 -
商品敘述：
In early January 2018, the chief executive officer and co-founder of Tamul Plates Marketing Private Limited had just confirmed the next round of much-needed funding. Having accomplished this goal, he was reassured that funding was taken care of until 2020. The funds would drive a long-awaited expansion and take the company to its next phase of growth. Although he had worked hard to refine the company''s business model over the previous six to seven years, the co-founder was still working on fine tuning the company''s distribution strategy. One challenge was how to expand distribution channels across India. Historically, more than 70 per cent of sales came from wholesalers. However, with increasing attention on building the brand, the co-founder worried that this approach might not work in the future. Rajesh Aithal is affiliated with Indian Institute of Management Lucknow.
涵蓋領域：
Marketing channels;Social entrepreneurship
相關資料：
Case Teaching Note, (W20304), 7p, by Rajesh Aithal
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