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商品編號： W18465 出版日期： 2018/08/01 作者姓名： Ge, Chunmian;Xiao, Xiao;Su, Ning;Li, Zhihong 商品類別： Other 商品規格： 11p 再版日期： 地域： China 產業： E-commerce industry;Accommodations;Telecom 個案年度： 2017 -
商品敘述：
Xbed Technology Group (Xbed), a start-up that branded itself as an online hotel platform, was founded in 2015 with the aim of addressing the changing landscape of China''s hospitality industry while coping with issues related to a customer-to-customer sharing economy model. By employing a dual-sharing model and utilizing state-of-the-art digital technologies, the company emerged as a disruptor in the market and expanded to 44 cities in China in just two years of development. As Xbed grew, it faced many challenges, including intense competition from both sharing economy players and traditional hotels. In 2017, as the company looked toward the future, its founder wondered about the future of hospitality services in China and what the company''s strategic focus should be as it pursued its next phase of growth.
涵蓋領域：
Information systems;Start-ups
相關資料：
Case Teaching Note, (W18466), 6p, by Chunmian Ge, Xiao Xiao, Ning Su, Zhihong Li
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