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商品編號: W18375 出版日期: 2018/06/28 作者姓名: Agnihotri, Arpita;Bhattacharya, Saurabh 商品類別: Entrepreneurship 商品規格: 11p 再版日期: 2019/09/17 地域: United States 產業: Accommodation & food services 個案年度: 2017 -
商品敘述:
In late 2017, the newly appointed chief executive officer of Blue Apron, a pioneer in the subscription-based meal kit delivery service in the United States, faced several operational and revenue growth challenges. Since its inception in 2012, Blue Apron had invested heavily in marketing to acquire new customers, but rapid growth had led to challenges, and efforts to resolve those issues had led to further problems. Blue Apron also faced several operations and human resources challenges that had resulted in late and missed deliveries. Competition was fierce from both other start-ups such as HelloFresh and established retailers such as Amazon Inc. Could the new chief executive officer ensure that Blue Apron became profitable, or was the company destined to exit the market or be acquired by an established retailer? Arpita Agnihotri is affiliated with Pennsylvania State University - Harrisburg. Saurabh Bhattacharya is affiliated with Newcastle University.
涵蓋領域:
Business models;Disruptive innovation;Organizational life cycle;Revenues;Strategy
相關資料:
Case Teaching Note, (W18376), 13p, by Arpita Agnihotri, Saurabh Bhattacharya
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