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> Laurs & Bridz: Implementation of a Customer Relationship Management Solution

商品編號: W18055
出版日期: 2018/01/26
作者姓名:
Khanna, Anand;Puri, Sandeep;Sen, Abhishek
商品類別: Marketing
商品規格: 9p

再版日期: 2020/02/26
地域: India
產業: Other services;Pharmaceuticals
個案年度: 2017 -  

 


商品敘述:

Laurs & Bridz Pharmaceuticals Private Limited (Laurs & Bridz) was a state-of-the-art generic pharmaceutical company that exported pharmaceutical products all over the world and specialized in providing combination drugs to the medical community. The company needed to deploy a customer relationship management (CRM) solution to strengthen its sales and marketing, and build robust systems to better track customers, strengthen customer relationships, and enhance sales-force productivity. In 2017, Laurs & Bridz was considering several CRM solutions, which had been shortlisted on the basis of features and price. Before it could invest 50 million in the new system, Laurs & Bridz had to answer several important questions: Which of the available CRM solutions would best suit the firm? What would be the direct and indirect effects of implementing such a CRM solution? What kind of approach should the firm use to implement the solution? What obstacles could interfere with that solution''s successful implementation? Anand Khanna is affiliated with Institute of Management Technology, Ghaziabad. Sandeep Puri is affiliated with Asian Institute of Management.


涵蓋領域:

Customer relationship management;Marketing strategy;Sales management


相關資料:

Case Teaching Note, (W18054), 10p, by Anand Khanna, Sandeep Puri, Abhishek Sen