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商品編號： W16782 出版日期： 2016/11/24 作者姓名： Chatterjee, Sayan 商品類別： General management 商品規格： 14p 再版日期： 地域： United States 產業： Accommodations 個案年度： -
商品敘述：
In 2007, the founders of Airbnb were looking to solve a problem and ended up transforming their idea into a $10 billion company. What started as a quick website to advertise an overnight stay on their apartment airbeds along with breakfast in the morning eventually grew into an online accommodation booking business that spanned the world. Airbnb used its business model to carve out an extremely important space in an already crowded industry. However, along with success came challenges in terms of the scalability of its business model. In 2014, Airbnb was also facing legal challenges by state attorneys general that could make its business model suspect. The founders had to decide whether to defend their business model in a court of law and in the court of public opinion, or change it. Sayan Chatterjee is affiliated with Case Western Reserve University.
涵蓋領域：
Managing conflicts;Business models;Product development
相關資料：
Case Teaching Note, (W16783), 16p, by Sayan Chatterjee
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