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商品編號: W15608 出版日期: 2015/12/23 作者姓名: Vergne, Jean-Philippe;Burke, Brady 商品類別: General management 商品規格: 12p 再版日期: 2015/12/23 地域: Canada 產業: Finance & insurance 個案年度: 2015 - 2015
商品敘述:
In April 2015, BitGold, an international savings and payments service, was undergoing the final steps towards its historic initial public offering, which would take place on Canada''s TSX Venture Exchange and sought to raise between $10 million to $20 million in funding. With its blending of blockchain technology and aspects of digital currencies like bitcoin, BitGold was paving the way to the legitimation of future ""FinTech"" startups by going public. The important questions include: How can BitGold continue to maintain its legitimacy and growth on the heels of a tumultuous year for digital currencies, blockchain technology and bitcoin? Given the complexity of the regulatory landscape, how can BitGold build its customer base and expand internationally?
涵蓋領域:
Financial engineering;Startup
相關資料:
Case Teaching Note, (W15609), 6p, by Jean-Philippe Vergne, Brady Burke
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