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商品編號： W15349 出版日期： 2015/08/10 作者姓名： Williams, Christopher;Shafique, Umair;Kayssi, Adnan;Zhao, Wanyi;Barczyk, Agata;Gluszynski, Lukasz 商品類別： General management 商品規格： 10p 再版日期： 2017/09/28 地域： China;Singapore 產業： 個案年度： 2012 -
商品敘述：
Elon Musk, the CEO of the U.S.-headquartered Tesla Motors (Tesla), was considering how the company should enter the Chinese market. Less than a year earlier, Tesla had exited Singapore after disappointing results only six months after entering that promising market. There were several questions that the company would have to answer in order to formulate an appropriate entry strategy for China. First, could the company learn from its experiences in the United States and Singapore and apply this learning to China? Second, was it the right time to enter the Chinese market? Finally, how could Tesla prevent a repeat of the Singapore experience in China? There were several questions that the company would have to answer in order to formulate an appropriate entry strategy for China.
涵蓋領域：
Bankruptcy;Entrepreneurship;Corporate strategy;Manufacturing processes;Competitive forces;Marketing;Change management;Internationalization
相關資料：
Case Teaching Note, (W15350), 10p, by Christopher Williams, Umair Shafique, Adnan Kayssi, Wanyi Zhao, Agata Barczyk, Lukasz Gluszynski
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