商品敘述：

A recession often forces you to cut R&D as you refocus on your core. But innovation need not go by the wayside. By placing certain assets and projects outside your walls, you can actually preserve opportunities for future growth while you shore up the fortress. Henry Chesbrough, of Berkeley's Haas School of Business, and Andrew Garman, of New Venture Partners, identify five strategic moves that open up the door to innovation by, ironically, letting it out of the house. 1. Become a customer or supplier of your former internal projects. Retaining such a tight business tie with an outside firm that takes over a project allows you to benefit directly from any future success. 2. Let others develop your nonstrategic initiatives. Spinning off a project to outside investors can breathe new life into it while lightening your load. The secret is retaining some equity. 3. Make your intellectual property work harder for you and others. Unused IP that's put to work in other companies can generate licensing income and even reveal new uses for itself, if competitive risks are avoided. 4. Grow your ecosystem, even when you are not growing. Your existing value chain can be the village that helps raise infant ideas. If you remain engaged, you can become a preferred partner for innovative opportunities that emerge within your ecosystem of relationships and shared investments. 5. Create open domains to reduce costs and expand participation. Bringing research or intellectual projects into a public space can sometimes make a leader out of the company that had the foresight to tear down the walls.

涵蓋領域：

Competitive strategy;Innovation;Recessions;Strategic alliances

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