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商品編號： UV9193 出版日期： 2025/03/25 作者姓名： Sun, Bo 商品類別： Other 商品規格： 5p 再版日期： 2025/09/17 地域： 產業： Goods, trade, and consumer services 個案年度： -
商品敘述：
This case begins in the middle of a crisis for Airbnb, Inc. (Airbnb): A host has returned home to find her apartment ransacked by Airbnb guests, putting the company''s reputation-and its core business model, which is based on trust between hosts and guests-at stake. CEO Brian Chesky must decide on a strategy for both managing the immediate crisis and enabling Airbnb to build and maintain trust in a rapidly scaling marketplace. The case introduces the concept of adverse selection and market-design strategies from economics research and is well suited for courses on managing uncertainty, particularly when the courses discuss how to build and scale two-sided marketplaces.
涵蓋領域：
Managing uncertainty
相關資料：
, (UV9194), p, by Bo Sun
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