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商品編號： UV9108 出版日期： 2024/10/30 作者姓名： Palomba, Anthony;Alam, Nabeel 商品類別： Marketing 商品規格： 6p 再版日期： 地域： 產業： Sports apparel 個案年度： -
商品敘述：
This case is structured to guide MBA students through the complexities of name, image, and likeness (NIL) policies in collegiate sports. There is a paucity of research surrounding NIL and how it might impact college players. Past research has explored how NIL might usher students into the gig economy and how that might affect labor markets for young athletes; it is critical that athletes cultivate brands and online personas early to build traction for prospective programs; and finally, there are clear challenges for managers in considering athletes'' interests along with those of universities and other involved stakeholders. Combined, this case is meant to inspire discussion about how to navigate interests at the athlete, coach, and university levels. This three-pronged approach will encourage discussions about the student athletes who students watch, follow, and support by purchasing merchandise featuring their NILs.
涵蓋領域：
Corporate image;Personal brand
相關資料：
, (UV9109), p, by Anthony Palomba, Nabeel Alam
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