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商品編號: UV5632 出版日期: 2011/11/14 作者姓名: Lipson, Marc;Mead, Jenny;Harris, Jared 商品類別: Finance 商品規格: 13p 再版日期: 2017/02/24 地域: 產業: Pharmaceuticals 個案年度: -
商品敘述:
Susan Johnson, founder and CEO of Medfield Pharmaceuticals, is faced with conflicting recommendations for extending the patent life of the company''s flagship product, Fleximat, scheduled to go off patent in two years. With only three other products in Medfield''s lineup of medications, one of which has only just received U.S. Food and Drug Administration approval, strategic management of the company''s product pipeline is of paramount importance. But a recent $750 million offer to purchase the company has entirely shifted her focus. With this offer, Johnson has the opportunity to exit the business on a high note. Before making her recommendation, Johnson has to determine the value of the company, with a careful review of its existing and potential future products. But this is more than simply a financial decision, since Johnson-and Medfield employees in general-believe that the company is engaged in critically important work. This case is meant for undergraduate, MBA, executive education, and MBA exec audiences. It is taught as a core course, ""Financial Management and Policies,"" at the Darden Graduate School of Business Administration.
涵蓋領域:
Cash flow;Finance;Valuation;Financial analysis
相關資料:
Case Teaching Note, (UV5633), 13p, by Marc Lipson, Jared Harris
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