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商品編號： UV2512 出版日期： 2003/08/20 作者姓名： Schill, Michael J.;Monroe, Garth;Cui, Cheng 商品類別： Finance 商品規格： 19p 再版日期： 2017/08/03 地域： New York;United States 產業： Transportation 個案年度： 2002 -
商品敘述：
This case examines the April 2002 decision of JetBlue management to price the initial public offering of JetBlue stock during one of the worst periods in airline history. The case outlines JetBlue''s innovative strategy and the associated strong financial performance over its initial two years. Students are invited to value the stock and take a position on whether the current $22-$24 per share filing range is appropriate. The case is designed to showcase corporate valuation using discounted cash flow and peer-company market multiples. The epilogue details the 67% first-day rise in JetBlue stock from the $27 offer price. With such a backdrop, students are exposed to one of the well-known finance anomalies--the IPO underpricing phenomenon--and are invited to critically discuss various proposed explanations.
涵蓋領域：
Valuation
相關資料：
Case Teaching Note, (UV2513), 15p, by Michael J. Schill;Spreadsheet Supplement, (UV5497), 0p, by Michael J. Schill;Spreadsheet Supplement, (UV5498), 0p, by Michael J. Schill, Garth Monroe, Cheng Cui
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