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商品編號： UV0097 出版日期： 2005/10/04 作者姓名： Li, Wei;Yuan, Jean 商品類別： Finance 商品規格： 8p 再版日期： 地域： China 產業： Retail trade 個案年度： -
商品敘述：
This crossfunctional case in economics and finance highlights the concerns about protection of intellectual property rights as well as competition from traditional retailers in Shanghai''s prime shopping venue. It begins with the history that led to Xiangyang Market''s development, and concludes with a description of the future of the market. Located at the center of the shopping district in the trendy former French concession in Shanghai, the market is considered a shopper''s paradise by many foreign visitors. This open-air bazaar is known for the incredible deals on quality knockoffs of designer products. The case includes an account of the shopping experience of two American tourists, giving details of their discoveries and bargaining sessions in the market.
涵蓋領域：
Negotiation;Emerging markets
相關資料：
Case Teaching Note, (UV0993), 10p, by Wei Li
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