商品敘述：

Beijing LingbanAIaaS Technology Co., Ltd. ("Lingban") was founded in 2014 with a focus on intelligent speech technology. In its early years, the company explored various application scenarios before deciding to concentrate on developing intelligent conversational robots, which quickly received positive market feedback. In 2020, as demand surged for remote education and entertainment due to the COVID-19 pandemic, Lingban expanded into the field of artificial intelligence generated content (AIGC) and embraced the intelligent production of audio content. This shift led to the launch of Guagua version 1.0, which was later redefined from a tool-based platform to a software-as-a-service (SaaS) model with the release of Guagua version 2.0. This transformation, alongside the company''s intelligent conversational services, aimed to create an intelligent human-machine collaborative innovation platform. This case explores how Lingban successfully commercialized its technology and the factors driving the transformation of its business model after entering the AIGC field. Looking forward, the case asks how the company can strategically develop its human-machine collaborative innovation platform within a multi-participant ecosystem, and what management mechanisms will enable it to effectively compete with traditional industry models.

涵蓋領域：

Generative AI;Product development;Entrepreneurial business strategy;Value creation;Digital transformation;Entrepreneurship;Start-ups;Business management

相關資料：

, (TU0193), p, by Ting Li, Jing Sun, Jingcheng He

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