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商品編號: TU0188 出版日期: 2024/11/25 作者姓名: Chen, Yubo;Zhao, Ziqian 商品類別: Entrepreneurship 商品規格: 22p 再版日期: 2025/01/14 地域: China 產業: Apparel industry;Fabrication and manufacturing 個案年度: -
商品敘述:
Founded in 1994, the Eve Group (Eve) evolved from a fashion brand into a comprehensive corporation with businesses ranging from apparel and fashion, community-based tailor services, a digital garment ordering and production platform, an online platform of ethnic arts, handcrafters, and designers, a cultural product brand, cultural exhibitions, and cultural tourism. Eve''s founder, XIA Hua (Xia), resigned from her job as a university lecturer to start her venture. With a dream in her heart, she started in sales at the grassroots level of the apparel industry and then established her own men''s wear brand, opened brand stores, and gained a foothold in the shopping malls. Despite opposition from most of her management team, she opened community stores, offering customized styling and tailor services to high-end clients. Under the dual business model of "product+ service," Eve created multiple fashion brands, including men''s formal apparel and women''s fashion brands, ready-to-wear labels and haute couture, and business and fashion. It also produced uniforms for large companies and groups. In the 2020s, Eve leveraged its own apparel business to transition into a vertically integrated apparel industry platform company, greatly enhancing the efficiency of the industry''s supply chain.
涵蓋領域:
Business models;Digital transformation;Entrepreneurs and founders;Entrepreneurship;Operations and supply chain management;Service innovation;Start-ups;Vertical integration
相關資料:
, (TU0189), p, by Yubo Chen, Ziqian Zhao
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