我的購物車 (0)
我的帳號資料
我的訂單紀錄
我的學校教授
我的學校課程

[ Tips ] 一分鐘使用導覽

搜尋 
請輸入欲查詢之關鍵字
 
  進階搜尋
依主題瀏覽 
依商品類型瀏覽 
依出版日期瀏覽 
依作者瀏覽(姓) 
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
V
W
Y
Z
銷售排行榜 
 您所選取的商品項目

> The Eve Group (B): Digitally Empowering Village Embroiderers for the Global Market

商品編號: TU0188
出版日期: 2024/11/25
作者姓名:
Chen, Yubo;Zhao, Ziqian
商品類別: Entrepreneurship
商品規格: 22p

再版日期: 2025/01/14
地域: China
產業: Apparel industry;Fabrication and manufacturing
個案年度: -  

 


商品敘述:

Founded in 1994, the Eve Group (Eve) evolved from a fashion brand into a comprehensive corporation with businesses ranging from apparel and fashion, community-based tailor services, a digital garment ordering and production platform, an online platform of ethnic arts, handcrafters, and designers, a cultural product brand, cultural exhibitions, and cultural tourism. Eve''s founder, XIA Hua (Xia), resigned from her job as a university lecturer to start her venture. With a dream in her heart, she started in sales at the grassroots level of the apparel industry and then established her own men''s wear brand, opened brand stores, and gained a foothold in the shopping malls. Despite opposition from most of her management team, she opened community stores, offering customized styling and tailor services to high-end clients. Under the dual business model of "product+ service," Eve created multiple fashion brands, including men''s formal apparel and women''s fashion brands, ready-to-wear labels and haute couture, and business and fashion. It also produced uniforms for large companies and groups. In the 2020s, Eve leveraged its own apparel business to transition into a vertically integrated apparel industry platform company, greatly enhancing the efficiency of the industry''s supply chain.


涵蓋領域:

Business models;Digital transformation;Entrepreneurs and founders;Entrepreneurship;Operations and supply chain management;Service innovation;Start-ups;Vertical integration


相關資料:

, (TU0189), p, by Yubo Chen, Ziqian Zhao