商品敘述：

Founded in 1994, the Eve Group (Eve) evolved from a fashion brand into a comprehensive corporation with businesses ranging from apparel and fashion, community-based tailor services, a digital garment ordering and production platform, an online platform of ethnic arts, handcrafters, and designers, a cultural product brand, cultural exhibitions, and cultural tourism. Eve''s founder, XIA Hua (Xia), resigned from her job as a university lecturer to start her venture. With a dream in her heart, she started in sales at the grassroots level of the apparel industry and then established her own men''s wear brand, opened brand stores, and gained a foothold in the shopping malls. Despite opposition from most of her management team, she opened community stores, offering customized styling and tailor services to high-end clients. Under the dual business model of "product+ service," Eve created multiple fashion brands, including men''s formal apparel and women''s fashion brands, ready-to-wear labels and haute couture, and business and fashion. It also produced uniforms for large companies and groups. In the 2020s, Eve leveraged its own apparel business to transition into a vertically integrated apparel industry platform company, greatly enhancing the efficiency of the industry''s supply chain.

涵蓋領域：

Business models;Digital transformation;Entrepreneurs and founders;Entrepreneurship;Operations and supply chain management;Service innovation;Start-ups;Vertical integration

相關資料：

, (TU0189), p, by Yubo Chen, Ziqian Zhao

哪些人也有訂購？