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 您所選取的商品項目

> NetEase Youdao: Brand Extension and Choosing Marketing Communication Strategies

商品編號: TU0183
出版日期: 2024/11/04
作者姓名:
Yu, Chunling;Mao, Chuanjiang;Meng, Fei;Cao, Shanshan;Bao, Chenbo
商品類別: Marketing
商品規格: 13p

再版日期:
地域: China
產業: Education institutions
個案年度: -  

 


商品敘述:

In 2007, NetEase Youdao (Youdao) launched Youdao Dictionary and quickly became a market leader. Apart from consolidating its leading position in the dictionary app market, Youdao tapped into online education in the hope that it may become a new profit engine for the company. The implementation of efficient marketing communication strategies played a vital role in Youdao''s previous development. This time, Youdao needed to solve the following challenges: How should Youdao project a new and inclusive brand image that could facilitate the transformation from a translation app to an online learning platform? What could be done to improve the efficiency of its future marketing campaigns?


涵蓋領域:

Business management


相關資料:

, (TU0184), p, by Chunling Yu, Chuanjiang Mao, Fei Meng, Shanshan Cao, Chenbo Bao