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商品編號： TU0183 出版日期： 2024/11/04 作者姓名： Yu, Chunling;Mao, Chuanjiang;Meng, Fei;Cao, Shanshan;Bao, Chenbo 商品類別： Marketing 商品規格： 13p 再版日期： 地域： China 產業： Education institutions 個案年度： -
商品敘述：
In 2007, NetEase Youdao (Youdao) launched Youdao Dictionary and quickly became a market leader. Apart from consolidating its leading position in the dictionary app market, Youdao tapped into online education in the hope that it may become a new profit engine for the company. The implementation of efficient marketing communication strategies played a vital role in Youdao''s previous development. This time, Youdao needed to solve the following challenges: How should Youdao project a new and inclusive brand image that could facilitate the transformation from a translation app to an online learning platform? What could be done to improve the efficiency of its future marketing campaigns?
涵蓋領域：
Business management
相關資料：
, (TU0184), p, by Chunling Yu, Chuanjiang Mao, Fei Meng, Shanshan Cao, Chenbo Bao
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