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商品編號: TU0135 出版日期: 2021/11/30 作者姓名: Zheng, Xiaoming;Zhao, Ziqian 商品類別: Other 商品規格: 11p 再版日期: 地域: China 產業: Professional services 個案年度: -
商品敘述:
This case is about the growth of one of China''s top design companies. The design trade is a knowledge-intensive and traditional industry. The protagonist Jia Wei started LKK in 2004. Following the industry''s traditional organizational model, over 10 years he managed to grow the company''s staff size to over a thousand and reach the peak of the industry. Jia''s understanding of how the organization structure could unleash output upgraded several times. Owing to the reorganizations, LKK was able to reach 100 per cent annual growth rate. The story begins with Jia graduating from college and tells of the founding and evolution of LKK''s organizational structure step-by-step. It allows participants to clearly see the relationship between organizational structure changes and enterprise growth. The goal is to illustrate that there is no ultimate, static organizational structure that necessarily leads to rapid development. The authors also try to use this material to illustrate that organizational culture needs to evolve along with the organizational structure. In addition, this case features change leadership.
涵蓋領域:
Organizational structure and design;Organizational restructuring;Knowledge management;Creativity;Marketing
相關資料:
Case Teaching Note, (TU0136), 10p, by Xiaoming Zheng, Ziqian Zhao
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