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商品編號： TB0748 出版日期： 2024/11/26 作者姓名： Hunsaker, Tom;Alakeel, Abdulaziz 商品類別： General management 商品規格： 9p 再版日期： 地域： United States 產業： E-commerce industry 個案年度： -
商品敘述：
This case examines IBM''s digital transformation journey, highlighting the strategic imperative to evolve from a hardware-centric business model to a service-oriented approach. The transformation aimed to leverage emerging technologies such as cloud computing, artificial intelligence, and blockchain to enhance IBM''s competitive edge. This case delves into the cultural and operational challenges faced during this transition, the strategic investments in new technologies, and the restructuring of business units. It provides a comprehensive overview of how IBM redefined its market position and influenced industry trends.
涵蓋領域：
Business management;Decision making;Digital transformation;Enterprise computing;Industry analysis;Information systems;Organizational behavior;Organizational change;Organizational restructuring;Strategy;Technology and analytics;Technology training
相關資料：
, (TB0749), p, by Tom Hunsaker, Abdulaziz Alakeel
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