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商品編號： TB0493 出版日期： 2017/06/01 作者姓名： Moffett, Michael 商品類別： General management 商品規格： 18p 再版日期： 地域： Germany 產業： Automobiles 個案年度： -
商品敘述：
The discovery of Volkswagen''s intentional deception on the NOx emissions of its diesel engine products in September 2015 resulted in nearly an instantaneous loss of 30% of the company''s value. In the weeks and months that followed, VW found itself under attack from nearly every possible government regulator, consumer interest group, and environmental action interest worldwide. It faced $18 billion in potential financial penalties, and possibly of more import, irreparable damage to its global reputation. Out of the hundreds of news stories and investigative committees two questions were repeated: How did this happen and how could it be rectified?
涵蓋領域：
Corporate governance;Crisis management;General management
相關資料：
Case Teaching Note, (TB0494), 5p, by Michael Moffett
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