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商品編號: TB0011 出版日期: 2009/08/28 作者姓名: Zerio, John;Conejero, Marco A. 商品類別: General management 商品規格: 18p 再版日期: 地域: Brazil 產業: 個案年度: 2008 -
商品敘述:
Plantar S.A. is a pig iron producer based in Brazil working toward an integrated supply chain producing 100% green pig iron. The company is gradually converting the coke fed into the blast furnaces from fossil to green (i.e., coal produced from renewable biomass). The company owns large eucalyptus plantations in Brazil, and was the first in Brazil to obtain the approval to trade Kyoto Protocol carbon credits. At the time of the case, both internationally and locally, the process and the technical methodologies were yet insufficiently defined. The World Bank saw Plantar as an opportunity to consolidate the process and showcase the Kyoto Protocol. The Plantar project was a success from a strictly financial viewpoint. In addition, it put the organization on the path of significant transformation, and new growth opportunities.
涵蓋領域:
Business ethics
相關資料:
Case Teaching Note, (TB0012), 15p, by John Zerio
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