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商品編號： SM364 出版日期： 2022/10/31 作者姓名： Rhee, Mooweon;Kim, Jae-Gu;Barnett, William P. 商品類別： Service management 商品規格： 40p 再版日期： 地域： South Korea;North America;Europe 產業： Rail transportation;Aircraft manufacturing;Automotive industry;Transportation and distribution 個案年度： -
商品敘述：
In 2022, Hyundai Motor Group had become the world''s third-largest automaker by sales volume. Under Executive Chair Euisun Chung''s leadership, HMG was shaping its vision as a ""game changer"" in the global automotive industry. The company no longer viewed itself as a traditional car manufacturer, but as a provider of smart mobility solutions. The case study explores Hyundai''s strategies to pivot beyond the ""fast follower"" mission that had guided its rapid international expansion since the 1980s, under the leadership of founding Chairman Ju-yung Chung. Three decades later, South Korea''s automaker declared its next goal: achieve global leadership in vehicle electrification. Hyundai''s IONIQ 5 and the Kia EV6 were award-winning electric vehicles; the company planned to expand to 23 electric vehicle lines and sell more than 1 million EVs by 2025. Beyond electrification, Hyundai was making big bets on hydrogen energy, AI technology, robotics, and advanced air mobility-all of which could help make Hyundai the pioneering leader of the transportation sector of the future.
涵蓋領域：
Disruptive innovation;AI and machine learning;Innovation
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