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Szymanski, Marianne;Castillo, Rebecca
Software development industry;Video game industry;Public school system
Osmo quickly rose to become one of the top Edtech startups after it was launched by Pramod Sharma and Jerome Scholler in 2013. Their innovative toys employed artificial intelligence to combine physical and virtual playing. During the COVID-19 pandemic, their sales skyrocket as parents desperately search for solutions to engage their children in at-home learning. However, the founders struggle to keep their toys both educational and fun, and discover the organizational structures they had set in place as a nascent venture are no longer working for the rapidly scaling company.
Educational technology;Scaling entrepreneurial ventures;Corporate social responsibility;Emerging technologies;Vision statements;Process improvement;Product launches;Brand positioning
Case Teaching Note, (SCG887), 5p, by Marianne Szymanski, Rebecca Castillo