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商品編號: SCG587 出版日期: 2021/07/07 作者姓名: Szymanski, Marianne;Castillo, Rebecca 商品類別: Other 商品規格: 14p 再版日期: 地域: United States;California;India 產業: Software development industry;Video game industry;Public school system 個案年度: -
商品敘述:
Osmo quickly rose to become one of the top Edtech startups after it was launched by Pramod Sharma and Jerome Scholler in 2013. Their innovative toys employed artificial intelligence to combine physical and virtual playing. During the COVID-19 pandemic, their sales skyrocket as parents desperately search for solutions to engage their children in at-home learning. However, the founders struggle to keep their toys both educational and fun, and discover the organizational structures they had set in place as a nascent venture are no longer working for the rapidly scaling company.
涵蓋領域:
Educational technology;Scaling entrepreneurial ventures;Corporate social responsibility;Emerging technologies;Vision statements;Process improvement;Product launches;Brand positioning
相關資料:
Case Teaching Note, (SCG887), 5p, by Marianne Szymanski, Rebecca Castillo
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