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Orlando, Paul;Perry, Veronica
Health care services;Social advocacy organizations
How does the largest membership non-profit in the world renew itself in the face of changing generational expectations? How can large organizations work with emerging startups in a mutually beneficial manner? Students will gain insight into how large organizations try to innovate, the challenges large organizations face when trying to innovate, different innovation models, and the creation of in-house startup incubator programs. Success is not only measured in financial terms, especially for a non-profit that focuses on aging.
Information systems;Analytics;Nonprofit organizations;Service innovation;Health insurance;Health care;Incubators
Case Teaching Note, (SCG882), 6p, by Paul Orlando, Veronica Perry