商品敘述：

In a rare peek behind the curtain of one of the world''s most innovative companies, Google''s inaugural Chief Innovation Evangelist, Dr. Frederik Pferdt, describes the mindset that has propelled the company to innovation greatness. Early in his decade-plus at the company, he noticed a particular state of mind that informed how Googlers approached innovation. What he terms the ''future-ready mindstate'' consists of radical optimism, openness, curiosity, experimentation and empathy-as well as a Dimension X-that unique thing about each individual that makes them special. This mindstate enabled people to make impactful choices that focused more on people and less on process; more equitable and less biased; and more purposeful, natural-even spiritual. He argues that countless possible futures exist for each of us and the communities and organizations of which we are a part. The future-ready mindstate fuels collaboration and partnerships with others that can have an exponential impact on the future we share. ''What will the future bring?'' is the wrong question to ask, he says. Instead, the future-ready question is, ''What future do we want to create?''

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Strategy;Entrepreneurship

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