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商品編號： R2302X 出版日期： 2023/03/01 作者姓名： Avery, Jill;Bertini, Marco 商品類別： General management 商品規格： 再版日期： 地域： 產業： Retail and consumer goods 個案年度： -
商品敘述：
Discount retailer Dollar Bill''s has been struggling to maintain its margins over the past two years because of inflationary pressures, delays on imported goods, and decreased foot traffic. Now the board has asked CEO William Fisher Jr. to develop a strategy for raising prices. William worries that raising prices will hurt the company''s reputation and alienate customers, but he recognizes that something has to change. Should Dollar Bill''s maintain the dollar price point by reducing product quantity, such as repackaging five-packs of chewing gum into four-packs for the same price? Or should it abandon the dollar price point and begin offering an array of more-expensive goods? This fictional case study features expert commentary by Greg Besner, the CEO of Sunflow, and Barrie Carmel, the vice president of pricing at Michaels Stores. For teaching purposes, this is the case-only version of the HBR case study. The commentary-only version is reprint R2302Z. The complete case study and commentary is reprint R2302M.
涵蓋領域：
Business management;Pricing strategy;Consumer behavior
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