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> Cultivating the Four Kinds of Creativity

商品編號: R2301L
出版日期: 2023/01/01
作者姓名:
Rosen Kellerman, Gabriella;Seligman, Martin E.P.
商品類別: General management
商品規格:

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個案年度: -  

 


商品敘述:

In the decades to come, creativity will be key to doing most jobs well. In this article the authors offer a new typology that breaks creative thinking into four types: integration, or showing that two things that appear different are the same; splitting, or seeing how things that look the same are more usefully divided into parts; figure-ground reversal, or realizing that what is crucial is not in the foreground but in the background; and distal thinking, which involves imagining things that are very different from the here and now. Most of us tend to think in just one of those four ways. But we can hone our ability to be creative in other dimensions. Managers need to understand both their own strengths and how to balance the types of thinking across their teams to successfully execute creative projects. And organizations can use this typology to optimize innovation across the workforce.


涵蓋領域:

Personal strategy and style;Creativity;Developing employees;Talent management;Managing yourself


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