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> The Chair of Illycaffe on Creating Virtuous Agricultural Ecosystems

商品編號: R2205A
出版日期: 2022/09/01
作者姓名:
Illy, Andrea
商品類別: General management
商品規格: 7p

再版日期:
地域:
產業: Food and beverage sector
個案年度: -  

 


商品敘述:

In the 1990s most coffee beans were still commodity products, cheaply priced, undifferentiated by quality, often blended, and sold through an exchange. Suppliers were underpaid not only because they sat at the bottom of the value chain but also because margins were very thin. Francesco Illy founded his eponymous coffee company in 1933 with higher ambitions, intending to create an institution respected for both its products and its contributions to society. His son, Ernesto, and grandson, Andrea, pressed on in that tradition--first by implementing better quality-management systems and pioneering direct trade with growers, and then by adopting their new production model at scale. The idea was to incentivize farmers to cultivate more-flavorful beans, thereby generating bigger profits to be shared among all stakeholders and reinvested in further improvement and growth: a virtuous circle of increasing returns. Over the past two decades illy has been accomplishing what it set out to do. Its annual revenue is currently 500 million, with earnings before interest, taxes, and depreciation of nearly 60 million and a compound annual growth rate of 10%. And it pays its growers an average of 30% more than market price for coffee beans and is consistently recognized as one of the world''s most socially responsible companies.


涵蓋領域:

Business and society;Corporate social responsibility;Environmental sustainability;Family businesses;Innovation;Society and business relations;Sustainable business practices


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