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> The Founder of Qualtrics on Reinventing an Already Successful Business

商品編號: R2104A
出版日期: 2021/07/01
作者姓名:
Smith, Ryan
商品類別: Other
商品規格: 6p

再版日期:
地域:
產業: Information technology and telecom sector
個案年度: -  

 


商品敘述:

One of the hardest disciplines in business and in life is tearing down what you''ve built to build something better," writes the founder and former CEO of Qualtrics--among the hottest tech companies of the past decade. He explains how the company grew from a family start-up in Provo, Utah, to be acquired by SAP in January 2019 for $8 billion: "the largest private enterprise-software acquisition in history." At its IPO two years later, the opening price valued Qualtrics at three times that amount. Qualtrics transitioned from a single-product market research company primarily serving academia to a multiproduct company serving enterprises with customer-experience, employee-insights, and market research offerings. Along the way, Smith had to ask his colleagues and coworkers more than once to rebuild the technology stack, replace code, and realign a portion of the 300-person workforce.


涵蓋領域:

Business expansion;Business models;Change management;Data processing;Data science;Enterprise agility;Family businesses;Growth strategy;Leadership;Product positioning


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