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> When It''s Time to Pivot, What''s Your Story?

商品編號: R2005H
出版日期: 2020/09/01
作者姓名:
McDonald, Rory;Bremner, Robert
商品類別: Entrepreneurship
商品規格: 9p

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個案年度: -  

 


商品敘述:

To succeed, a new company must rally investors, staff, customers, and the media around a good story. But often that narrative turns out to be wrong, and entrepreneurs realize they need to change direction. How that shift is communicated can have a huge impact on a venture''s future. Through extensive research with founders, innovation chiefs, analysts, and journalists, the authors have identified stratagems for maintaining stakeholder support during pivots. Early on, entrepreneurs should avoid a focus on overly specific solutions and instead present the big picture. When changing course, they can then signal continuity by explaining how the new plan fits with the original vision. Once the reboot has happened, it''s critical to be conciliatory and empathetic to stakeholders who may feel abandoned. Employees and customers are far more willing to remain loyal if given guidance about how they''ll be affected and if leaders seem to genuinely care about their situation.


涵蓋領域:

Business communication;Business models;Business plans;Communication;Development stage enterprises;Entrepreneurial management;Entrepreneurship;Public relations;Reinventing business models;Stakeholders;Venture capital investors;Entrepreneurial finance


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