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商品編號： R2005E 出版日期： 2020/09/01 作者姓名： Jacobides, Michael G.;Reeves, Martin 商品類別： Other 商品規格： 9p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
Even in severe economic downturns and recessions, some companies are able to gain advantage. In the past four downturns, 14% of large companies increased both their sales growth rate and their EBIT margin. A shock like the Covid-19 pandemic can produce lasting changes in customer behavior. To survive and thrive in a crisis, begin by examining how people are spending their time and money. Challenge traditional ideas and use data to actively seek out anomalies and surprises. Next, adjust your business model to reflect behavioral changes, considering what the new trends might mean for how you create and deliver value, whom you need to partner with, and who your customers should be. Finally, put your money where your analysis takes you and be prepared to make more-aggressive, dynamic investments.
涵蓋領域：
Business growth;Business models;Consumer behavior;Crisis management;Customer experience;Economics;Organizational transformation
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