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Reinert, Sophus A.
Central African Republic;South Africa
A young social entrepreneur must decide whether to stick with her struggling start-up--a tomato paste company based entirely in Nigeria--or go to work for an investment group that funds small businesses in Africa. Where would she have the most impact? This fictional case study by Sophus A. Reinert features expert commentary by Acha Leke and Mira Mehta. This HBR Case Study includes both the case and the commentary. For teaching purposes, this reprint is also available in two other versions: case study-only, reprint R2002X, and commentary-only, R2002Z.
Career planning;Decision making;Emerging markets;Entrepreneurship;Priorities;Start-ups