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> Competing in the Age of AI

商品編號: R2001C
出版日期: 2020/01/01
作者姓名:
Iansiti, Marco;Lakhani, Karim R.
商品類別: Other
商品規格: 9p

再版日期:
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產業:
個案年度: -  

 


商品敘述:

Today markets are being reshaped by a new kind of firm--one in which artificial intelligence runs the show. This cohort includes giants like Google, Facebook, and Alibaba, and growing businesses such as Wayfair and Ocado. Every time we use their services, the same thing happens: Rather than relying on processes run by employees, the value we get is delivered by algorithms. Software is at the core of the enterprise, and humans are moved off to the side. This model frees firms from traditional operating constraints and enables them to compete in unprecedented ways. AI-driven processes can be scaled up incredibly quickly, allow for greater scope because they can be connected to many kinds of businesses, and offer very powerful opportunities for learning and improvement. And while the value of scale eventually begins to level off in traditional models, in AI-based ones, it never stops climbing. All of that allows AI-driven firms to quickly overtake traditional ones. As AI models blur the lines between industries, strategies are relying less on specialized expertise and differentiation based on cost, quality, and branding, and more on business network position, unique data, and the deployment of sophisticated analytics.


涵蓋領域:

AI and machine learning;Analytics and data science;Automation;Business models;Competitive strategy;Professional networks


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