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商品編號： R1307M 出版日期： 2013/07/01 作者姓名： Fournier, Susan;Eckhardt, Giana M.;Bardhi, Fleura 商品類別： Other 商品規格： 6p 再版日期： 地域： 產業： Real estate industry;Car sharing and hire 個案年度： -
商品敘述：
An established rental car company acquires a car-sharing start-up and must decide whether to fully integrate it, to leave it as an independent unit, or to take a course somewhere in the middle. This fictional case study is written by Susan Fournier, Giana M. Eckhardt, and Fleura Bardhi, featuring expert commentary by Marc McCabe and Andre Haddad.
涵蓋領域：
Brand management;Business models;Mergers and acquisitions
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